A line of around 400 formed outside the Whole Foods Market which had its grand opening in the Maui Mall on February 24th. Shoppers seemed impressed by the variety, quality, and affordability of the nations leading organic supermarket. Customers raved about the freshness of everything from fruit and vegetables to prepared desserts, cupcakes, tarts, and pies.
Various food samples provided customers with ample opportunity to judge the quality of the goods on offer. One particularly popular item was a strawberry shortcake retailing for $17.99. Asked about the prices, customers admitted that they’d expect to pay nearly the same at other big name supermarkets like Safeway.

Nevertheless, not all the reviews were glowing. Some customers complained that they couldn’t find what they had come looking for, especially when it came to more exotic fare. While some of these items may have sold out quickly, others may not be available. Yet, the variety of fresh produce, meats, seafood, and organic goods was enough to keep most shoppers happy.
Some prices at the Whole Foods Market were even considerably lower. Take Synergy drinks which are often sold between $5.50 and $6.50 per bottle around the island were going for $4.49 at Whole Foods. Some customers were skeptical that prices may have been lowered for the grand opening, to entice customers to make a return visit.
The new store at Kahului is actually the second Whole Foods location in Hawaii. The first store opened in 2008 on Oahu and another store is expected to open in the fall of 2001 in Kailua, Oahu.
The Maui Mall store is at the same location where locals found the Star Market. Whole Foods represents 26,366 square feet of organic shopping and employs around 140 people. What locals will be happy to hear is that of the 205 Hawaiian suppliers, 60 of them are from Maui. Clearly, Whole Foods puts an emphasis on local produce, seafood, and other goods.
The store management must have been happy with their first day considering several hundred waited in line to get in. The support for local farmers and the variety of products available likely attracted the crowds.
To get an idea of the variety, you could find 16 brands of yogurt of different types from organic, rice, sheep milk, and even goat milk yogurt. The more carnivorous of us could find prepared baby back ribs, boneless pork chops, turkey sausage and other organic products. Customers were also greeted with seafood and salad bars and a wide selection of olives and more. Prices also compared to other supermarkets.
There were even a large number of prepared or ready to cook meals including meats, pizza, sandwiches, salads, and desserts. You’d find Mexican, Japanese, and European cuisine alongside a coffee bar with all the fixings. Staff members were helpful and ready to serve.
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